Because for far too long many females of colour have perpetuated the myth that anything but pale, white skin is ugly.
There’s no two ways about it.
It sounds harsh, we try and put our political correctness spin on it but the truth is, it’s girls of colour that promote our skin as being ugly, undesirable and almost “dirty”. Why else would we need a clean, white Dove brand to help us scrub away all that ugliness.
I’m going to get haters on this but it needs to be said.
When my country’s malls and department stores are literally littered with Caucasian models that we all aspire to look like (when none of us do no matter how many whiteness products we use) I think we need to get off our hypocritical arses and wake up and smell the roses.
It’s not Unilever’s Dove or any other whitewashed brand’s fault. It’s ours. Yours and mine.
Until we start saying I am beautiful, I am desirable and I want more representations of the way I look and feel in my malls and shop fronts, the Unilever’s of the world will keep doing what they are doing because it’s what we’re asking for.
This is not a hate post against Caucasian women – far from it. What this is a post about is a celebration of ALL of us – of all colours and sizes.
There’s a reason we’re told from day one that one size does not fit all because boy, would that be a boring world.
Here’s the ad if you haven’t seen it yet.